ABSOLUT KRAVITZ is the first project that has seen ABSOLUT teaming up with an internationally recognised recording artist. Lenny Kravitz joins the long list of talented individuals – Andy Warhol, Gianni Versace, Damien Hirst and Helmut Lang among them – who have collaborated with ABSOLUT to create exclusive new works.Kravitz recorded a new song entitled Breathe , which will be featured in the campaign. Although this collaboration marks Absolut’s first collaboration with a musician, the brief given to Kravitz was exactly the same as the one any world –class artist working with the brand would receive: present your personal interpretation of Absolut and its core values. The result is a track that is a transition from Kravitz’s traditional rock and roll to a distinctly dance music sound, with minimal lyrics, a memorable melody and pulsating beat.
Get the free MP3 of "Breathe" at absolutkravitz.com.